Last week I wrote a tweet about an idea for an app that would help people better understand food labels.
To find out about the potential of this idea, I felt I had to make a mini plan.
Something to discuss with people and get feedback on. So here it is.
Stimulate better eating patterns, by improving the understanding of what we eat.
Obesity is getting more and more of a problem.
This is a health risk for them and expensive for society.