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About me

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My goal is to create tools that help people find out what they want to do and enable them to be better at it.

World view

Motivation – Most people are motivated to do the right thing. They want to improve the conditions for themselves and if possible for all people. Think about what a Miss World would talk about:

  • Quality education for all
  • Peace for all
  • No more poverty
  • etc

I don’t think that ‘awareness’ is the real problem.

So what’s holding us back?

  • Lack of understanding
  • Broken feedback loops

Understanding – The world is rather complex. A lot of interconnected parts impact how the world operates. How do people become homeless? And what does it take to get them back on a more stable track. It’s not simple and not easy [1] to fix this problem.

Feedback – When you try something new, you want to know if it had any effect. If the feedback is positive you are motivated to do more of it. When you try to take on the big problems like poverty and education the feedback loop feels broken.

Broken feedback comes in many forms:

  1. No feedback at all. Someone asks you to give money for the children in Nepal. You give some money and you never hear about these children again.
  2. Slow feedback. When you vote for a politician to improve the way the educational system works. Even if that politician gains the power to work on the problem, it takes many years before you can expect to see any significant results.
  3. Noisy feedback. What does it mean when more people immigrate from conflict areas to the Netherlands? Are there more conflicts? Has it become easier to get out of these countries? Was it because of policy changes in the Netherlands or in Europe? It’s not so clear if it’s a good or a bad thing in the short term or long term.

How to fix it – Improve feedback loops,simplify where possible [2] and make it easy to take steps in the right direction.

The assumption is that things will improve when people have a greater understanding of what is going on and it’s easier to take actions and learn from them. This reasoning gives birth to unlimited opportunities and ideas worth investing in.

Some examples of possible tools:

  • Help politicians better understand what’s going on.
    Example: Enabling them to better recognize who the true authors are of the information that is coming to them. Is this petition a signal to be taken seriously or part of a lobbyist campaign?
  • Supports people in the creative process [3].
    Example: Enabling them to form quality concepts out of their ideas and make those into projects that have impact.
  • Help police on the street to quickly judge situations correctly.
    Example: Make it easier to recognize psychological disorders.
  • Help people to deal realistically with their own ambitions [4].
    Example: Make it super easy to quickly keep track of your goals and progress towards those goals.
  • Help teachers to learn from other teachers.
    Example: Share experiences on how to deal with bullying.
  • Help parents to better educate their kids [5].
    Example: Make a cheap marketplace for sharing children books online that also makes it easy to find books that match the reading level of the child.
  • Tool supporting informal care givers.
    Example: Making it easier to understand what care is needed and how to provide it in a way that fits with their capabilities.
  • Tool that makes it easier to eat healthy [6].
    Example: Make it easier to compare the health qualities of different food options.

How about making money?

Both for my own sake and because it enables the investment in the long term impact of these tools, profitability is an essential part of the equation.

Obviously the business model shouldn’t infringe on the primary purpose of the tool. It wouldn’t make sense to provide advertisements inside a tool that was created to help prevent manipulation by lobbyists. In the same way that FIFA should not have McDonald’s as a sponsor [7].

The plan is to grow my ideas with prototypes to figure out its potential, then find partners to join me to take them to the next level.


[ 1 ] Simple made easy
The link is to a presentation that explains simple versus complex and easy versus hard. Easy are things that are ‘near to us’, that we understand quickly, that require little effort. Simple is straightforward, with no (or few) intertwined parts. Something simple like losing weight can be very hard to do.

[ 2 ] To quote Einstein – “Make things as simple as possible, but not simpler”
It requires deep understanding in order to simplify something complex and stay true to the nature of what you are trying to convey. This means that for designing these tools, the designer needs to become somewhat of an expert in the field the tool deals with.

[ 3 ] Google Play – Idea Growr
Android app I made for the purpose of helping people to grow their ideas.

[ 4 ] Google Play – Personal Life Goal Goach
Android app I made to help people set and keep track of their personal goals.

[ 5 ] Google Play – My Picture Books
Android app I made for the purpose of making it more fun to read with your kids by enabling you to add sounds to the pages of your books. Another angle to this app is that it makes it easier to take a whole bunch of books on a trip, because you only need to take along your tablet.

[ 6 ] Sugar Fat Salt
An idea that I have not fully worked out yet, that makes it easier to understand how healthy your food is.

[ 7 ] FIFA – Who we are
FIFA states: “Promoting health through playing football and using the game as educational platform”. Somehow this coincides with having McDonald’s as a sponsor.


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4 thoughts on “About me

  1. Patrick Rios

    Great app! I just got a new phone and am not sure how to transfer my ideas idea grower on my new phone.

  2. Mert Nuhoglu

    Hi Julius, I am astonished by trueux app. It is something that I was looking for a very long time. Unfortunately, the prototype app link doesn’t work anymore. Is there a chance to make it available again? Would you consider to switch to an open source model for this app?

    • Julius

      Hi, great to read you like the concept. The TrueUX project is in deep sleep at the moment, it may wake up one day.

      My current focus is on my Idea Growr project.

      Perhaps one day I can open source it, but the code is not that great. If I’d find a huge chunk of time to devote to this project I would probably rewrite most of it.
      Probably try to stay very close to Vim and perhaps use YAML ( as a format.

      I didn’t really know YAML at the time, but it seems to be good enough for my purposes so I wouldn’t need to spend too much time on that.

      Perhaps stay close to the structure of React somehow, but in general stay closer to some known standards, so I would be able to focus on the innovative part on how it all comes together. It would allow more people to easily contribute, and more easily integrate with other tools.

      I’m good at thinking outside of the box, and that’s great as a starting point, but I should probably then move quicker towards the box to get momentum :).

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